YDE is a luxury women’s Prêt-à-Porter Brand Based in Copenhagen. The poetic and feminine style of the collection is conceptualized and created by acclaimed Danish designer Ole Yde. The thirty four year old designer was born and raised in Odense, Denmark. At the age of eighteen he moved to Copenhagen to attend Denmark’s design school. In 2002 Ole left school short of graduating to pursue his dream of starting his own label. He began his career by creating one of a kind dresses for private customers, which he still continues to do now.
YDE was launched in 2005 for which Ole subsequently won ILLUM’s design prize. In 2010 Ole Yde won both the Silver Thread award for new talent of the year and the GINEN award for designer of the year. The brand is recognized both for its sophisticated day pieces and its glamorous occasion wear designs; it is geared towards a modern woman with a sense of elegance. YDE is known for its original and delicate mix of modern Nordic design and opulent materials, handpicked from workshops with a long luxury heritage.